eHarmony tells their pages the reason for their profile is to try to get the one to prime, monogamous fits away from millions of potentials. Other sites overtly appeal to that it interest in their adverts. Within the a 10th anniversary pr release in 2010, eHarmony revealed their new strategy so you're able to “prompt singles who want to come across her real love.” It said they would like to function as the front one to, “drives singles to think one to its spouse...is offered” (eHarmony, “ten th Wedding”). eHarmony says to the users the intention of its profile will be to select the one to perfect, monogamous fits out of many potentials. Even though an excellent account is described as a visibility one to creates way more communications, on the internet daters are advised to faith its holy grail will be to reach an audience of a single.
The problem is by using potentially countless offered single men and women at a owner's hands, just how can the average member search through the fresh plethora to track down a single true love?